Please use this identifier to cite or link to this item: https://doi.org/10.1007/s10551-007-9607-x
Title: Reorienting the business school agenda: The case for relevance, rigor, and righteousness
Authors: Birnik, A. 
Billsberry, J.
Keywords: Altruism
Business school agenda
Management education
Relevance versus rigor
Righteousness
Self-interest
Issue Date: 2008
Citation: Birnik, A., Billsberry, J. (2008). Reorienting the business school agenda: The case for relevance, rigor, and righteousness. Journal of Business Ethics 82 (4) : 985-999. ScholarBank@NUS Repository. https://doi.org/10.1007/s10551-007-9607-x
Abstract: This article contributes to the current debate regarding management education and research. It frames the current business school critique as a paradox regarding the arguments for 'self-interest' versus 'altruism' as human motives. Based on this, a typology of management with four representative types labeled: unguided, altruistic, egoistic, and righteous is developed. It is proposed that the path to the future of management education and research might be found by relegitimizing the 'altruistic' spirit of the classics of the great Axial Age (900-200 BCE) and marrying those ideas with the self-interest ideal of mainstream management theories based on economics. By advocating this, a business school agenda that is simultaneously rigorous, relevant, and righteous is promoted. © 2007 Springer Science+Business Media B.V.
Source Title: Journal of Business Ethics
URI: http://scholarbank.nus.edu.sg/handle/10635/44383
ISSN: 01674544
DOI: 10.1007/s10551-007-9607-x
Appears in Collections:Staff Publications

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