Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/43911
DC FieldValue
dc.titleTypology of online shoppers
dc.contributor.authorKau, A.K.
dc.contributor.authorTang, Y.E.
dc.contributor.authorGhose, S.
dc.date.accessioned2013-10-09T02:48:26Z
dc.date.available2013-10-09T02:48:26Z
dc.date.issued2003
dc.identifier.citationKau, A.K.,Tang, Y.E.,Ghose, S. (2003). Typology of online shoppers. Journal of Consumer Marketing 20 (2-3) : 139-156. ScholarBank@NUS Repository.
dc.identifier.issn07363761
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/43911
dc.description.abstractThis article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information-seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.
dc.sourceScopus
dc.subjectInformation retrieval
dc.subjectInternet
dc.subjectMarket segmentation
dc.subjectPurchasing
dc.typeReview
dc.contributor.departmentMARKETING
dc.description.sourcetitleJournal of Consumer Marketing
dc.description.volume20
dc.description.issue2-3
dc.description.page139-156
dc.identifier.isiutNOT_IN_WOS
Appears in Collections:Staff Publications

Show simple item record
Files in This Item:
There are no files associated with this item.

Page view(s)

130
checked on Sep 9, 2019

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.