Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/43836
| DC Field | Value | |
|---|---|---|
| dc.title | The globe: Singapore airlines' balancing act | |
| dc.contributor.author | Heracleous, L. | |
| dc.contributor.author | Wirtz, J. | |
| dc.date.accessioned | 2013-10-09T02:46:32Z | |
| dc.date.available | 2013-10-09T02:46:32Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | Heracleous, L.,Wirtz, J. (2010). The globe: Singapore airlines' balancing act. Harvard Business Review 88 (7-8) : -. ScholarBank@NUS Repository. | |
| dc.identifier.issn | 00178012 | |
| dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/43836 | |
| dc.source | Scopus | |
| dc.type | Article | |
| dc.contributor.department | MARKETING | |
| dc.description.sourcetitle | Harvard Business Review | |
| dc.description.volume | 88 | |
| dc.description.issue | 7-8 | |
| dc.description.page | - | |
| dc.description.coden | HABRA | |
| dc.identifier.isiut | NOT_IN_WOS | |
| Appears in Collections: | Staff Publications | |
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