Please use this identifier to cite or link to this item: https://doi.org/10.1086/422119
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dc.titleAffect, appraisal, and consumer judgment
dc.contributor.authorYeung, C.W.M.
dc.contributor.authorWyer Jr., R.S.
dc.date.accessioned2013-10-09T02:46:03Z
dc.date.available2013-10-09T02:46:03Z
dc.date.issued2004
dc.identifier.citationYeung, C.W.M., Wyer Jr., R.S. (2004). Affect, appraisal, and consumer judgment. Journal of Consumer Research 31 (2) : 412-424. ScholarBank@NUS Repository. https://doi.org/10.1086/422119
dc.identifier.issn00935301
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/43817
dc.description.abstractWhen consumers receive verbal information about a product's attributes, the influence of the affect they are experiencing on their product evaluations depends on their belief that the product should be judged on the basis of hedonic versus utilitarian criteria. When consumers see the product before they receive attribute information, however, the product's appearance can stimulate them to form an affect-based initial impression that they later use as a basis for judgments independent of the criteria they would otherwise apply. Consequently, the mood that consumers happen to be in has different effects on their judgments than it would otherwise.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1086/422119
dc.sourceScopus
dc.typeArticle
dc.contributor.departmentMARKETING
dc.description.doi10.1086/422119
dc.description.sourcetitleJournal of Consumer Research
dc.description.volume31
dc.description.issue2
dc.description.page412-424
dc.identifier.isiut000224129300016
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