Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.dss.2005.05.009
DC FieldValue
dc.titleValue-based Adoption of Mobile Internet: An empirical investigation
dc.contributor.authorKim, H.-W.
dc.contributor.authorChan, H.C.
dc.contributor.authorGupta, S.
dc.date.accessioned2013-07-23T09:16:21Z
dc.date.available2013-07-23T09:16:21Z
dc.date.issued2007
dc.identifier.citationKim, H.-W., Chan, H.C., Gupta, S. (2007). Value-based Adoption of Mobile Internet: An empirical investigation. Decision Support Systems 43 (1) : 111-126. ScholarBank@NUS Repository. https://doi.org/10.1016/j.dss.2005.05.009
dc.identifier.issn01679236
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/42985
dc.description.abstractThis study examines the adoption of Mobile Internet (M-Internet) as a new Information and Communication Technology (ICT) from the value perspective. M-Internet is a fast growing enabling technology for Mobile Commerce. However, despite its phenomenal growth and although M-Internet essentially provides the same services as stationary Internet, its adoption rate in many countries is very low compared to that of stationary Internet. The well-known Technology Adoption Model (TAM) has been used for explaining the adoption of traditional technologies. Most adopters and users of traditional technologies (e.g., spreadsheet, word processor) are employees in an organizational setting who use the technology for work purposes, and the cost of mandatory adoption and usage is borne by the organization. In contrast, adopters and users of M-Internet are individuals who play the dual roles of technology user and service consumer. Most of them adopt and use it for personal purposes, and the cost of voluntary adoption and usage is borne by the individuals. Thus, the adopters of new ICT, especially M-Internet, are also consumers rather than simply technology users. By adopting the theory of consumer choice and decision making from economics and marketing research, this study develops the Value-based Adoption Model (VAM) and explains customers' M-Internet adoption from the value maximization perspective. The findings demonstrate that consumers' perception of the value of M-Internet is a principal determinant of adoption intention, and the other beliefs are mediated through perceived value. The theoretical and practical implications of VAM related to M-Internet are discussed. © 2005 Elsevier B.V. All rights reserved.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1016/j.dss.2005.05.009
dc.sourceScopus
dc.subjectMobile Internet
dc.subjectTechnology Adoption Model
dc.subjectValue-based Adoption Model
dc.typeArticle
dc.contributor.departmentTHE LOGISTICS INSTITUTE - ASIA PACIFIC
dc.contributor.departmentINFORMATION SYSTEMS
dc.description.doi10.1016/j.dss.2005.05.009
dc.description.sourcetitleDecision Support Systems
dc.description.volume43
dc.description.issue1
dc.description.page111-126
dc.description.codenDSSYD
dc.identifier.isiut000244023000009
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