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Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/42701
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dc.titleProduct adoption in online social network
dc.contributor.authorXu, Y.C.
dc.contributor.authorZhang, C.
dc.contributor.authorXue, L.
dc.contributor.authorlan Yeo, L.
dc.date.accessioned2013-07-11T10:15:58Z
dc.date.available2013-07-11T10:15:58Z
dc.date.issued2008
dc.identifier.citationXu, Y.C.,Zhang, C.,Xue, L.,lan Yeo, L. (2008). Product adoption in online social network. ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems. ScholarBank@NUS Repository.
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/42701
dc.description.abstractIn product-oriented online social networks, members post product reviews as well as maintaining a list of friends. How to measure the influence a member receives from her friends? This study compares four models to measure the influence based on different theories which make various assumptions of member behavior in a social network. An empirical study was conducted based on 2324 social network members of a cosmetic website. We found the influence from a member's egocentric network is best measured by a model that incorporates both the frequency and valence of interactions among members.
dc.sourceScopus
dc.subjectFrequency-rating
dc.subjectOnline social network
dc.subjectProduct adoption
dc.subjectProduct diffusion
dc.subjectViral marketing
dc.typeConference Paper
dc.contributor.departmentINFORMATION SYSTEMS
dc.description.sourcetitleICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems
dc.identifier.isiutNOT_IN_WOS
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