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Please use this identifier to cite or link to this item: https://doi.org/10.1109/MS.2004.1
DC FieldValue
dc.titleA process model for successful CRM system development
dc.contributor.authorKim, H.-W.
dc.date.accessioned2013-07-11T10:09:26Z
dc.date.available2013-07-11T10:09:26Z
dc.date.issued2004
dc.identifier.citationKim, H.-W. (2004). A process model for successful CRM system development. IEEE Software 21 (4) : 22-28. ScholarBank@NUS Repository. https://doi.org/10.1109/MS.2004.1
dc.identifier.issn07407459
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/42445
dc.description.abstractA new process model promises to help practitioners in achieving successful IS development. By adopting an influence diagram as a cognitive mapping approach, the model identifies how factors interact, assuming external influences remain constant, and lets users map influential relationships between factors. Two case studies, one success and another failure, illustrate how these factors influence customer relationship management (CRM) system development and, consequently, determine whether a project succeeds or fails.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1109/MS.2004.1
dc.sourceScopus
dc.typeArticle
dc.contributor.departmentINFORMATION SYSTEMS
dc.description.doi10.1109/MS.2004.1
dc.description.sourcetitleIEEE Software
dc.description.volume21
dc.description.issue4
dc.description.page22-28
dc.description.codenIESOE
dc.identifier.isiut000222283500010
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