UNDERSTANDING CONSUMERS’ NON-COMPENSATORY AND HETEROGENEOUS PREFERENCES FOR ELECTRIC VEHICLES

Abstract

Previous studies eliciting preferences for electric vehicles assume the compensatory behavior of consumers. However, consumers might follow non-compensatory rules in which electric vehicles may become unattractive beyond certain attribute cutoffs, or they may only attend a subset of attributes, a behavior known as attribute non-attendance. This paper investigates such non-compensatory and heterogeneous electric vehicles preferences in the Singaporean context. Chapter 3 explores a latent class model that incorporates attribute cutoffs, and Chapter 4 focuses on a latent class model designed to accommodate attribute non-attendance.