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https://scholarbank.nus.edu.sg/handle/10635/248530
| Title: | TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL | Authors: | SAMANTHA SIM MEI LING | ORCID iD: |  orcid.org/0000-0002-9838-0288 |
Keywords: | mystery, uncertainty, surprise, subjective preference, control, preference range | Issue Date: | 26-Jan-2024 | Citation: | SAMANTHA SIM MEI LING (2024-01-26). TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL. ScholarBank@NUS Repository. | URI: | https://scholarbank.nus.edu.sg/handle/10635/248530 |
| Appears in Collections: | Ph.D Theses (Closed) |
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