Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/245653
Title: | REFRAMING CARBON OFFSET COSTS TO INCREASE CONTRIBUTIONS | Authors: | LOW SI XUAN ANDREA | ORCID iD: | ![]() |
Keywords: | judgement and decision-making, framing, nudging | Issue Date: | 4-Aug-2023 | Citation: | LOW SI XUAN ANDREA (2023-08-04). REFRAMING CARBON OFFSET COSTS TO INCREASE CONTRIBUTIONS. ScholarBank@NUS Repository. | Abstract: | This research investigates how framing carbon offset costs in terms of percentage versus dollar sum, affects decision-makers’ likelihood of purchasing carbon offsets for flights. I find that the framing effect of presenting carbon offset costs as a percentage of flight cost will increase the likelihood of consumers purchasing carbon offsets when flight costs are high, but decrease the likelihood when flight costs are low. Four studies provide evidence for this finding, including two pre-registered studies.Overall, these findings suggest that the relationship between framing and carbon offset consumption is moderated by the price of the flight ticket. | URI: | https://scholarbank.nus.edu.sg/handle/10635/245653 |
Appears in Collections: | Master's Theses (Restricted) |
Show full item record
Files in This Item:
File | Description | Size | Format | Access Settings | Version | |
---|---|---|---|---|---|---|
LowSXA.pdf | 1.07 MB | Adobe PDF | RESTRICTED | None | Log In |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.