Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/227241
Title: INVESTIGATING THE ROLE OF POSITIVE SELF-CONCEPT IN MOTIVATING GOAL COMMUNICATION AND MORAL BEHAVIOUR
Authors: BELLE KOH RAE QI
Issue Date: 8-Apr-2022
Citation: BELLE KOH RAE QI (2022-04-08). INVESTIGATING THE ROLE OF POSITIVE SELF-CONCEPT IN MOTIVATING GOAL COMMUNICATION AND MORAL BEHAVIOUR. ScholarBank@NUS Repository.
Abstract: The public phenomenon of individuals sharing about their moral aspirations has indicated a need to explore less virtuous motivations for moral behaviour. For instance, performing moral behaviour because one wants to feel good by being seen as a moral person. Firstly, this study aimed to test if the goal communication motive of positive self-concept served as a mediator for moral identity and moral behaviour. The supplementary objective was to provide support for the validity of the novel Goal-Sharing Motives Scale’s (G-SMS) conceptualised by Chia (2018) and L. Lim (2020), given the dearth of goal communication literature. Confirmatory factor analysis indicated a decent G-SMS factor structure and found good internal consistency for the subscales. Moreover, parallel mediation analysis showed that the symbolisation dimension of self-importance of moral identity positively predicted conspicuous virtue signalling and self-reported volunteerism. While significant indirect effects of positive self-concept motives positively predicted other-oriented conspicuous virtue signalling, significant indirect effects of positive self-concept motives negatively predicted volunteerism. Overall, results highlighted the importance of investigating alternative positive self-concept motivations behind moral behaviour and contributed towards laying the foundation for future goal communication research.
URI: https://scholarbank.nus.edu.sg/handle/10635/227241
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