IMPACT OF FOODSERVICE TECHNOLOGY ON F&B SECTOR IN SINGAPORE

Abstract

Similar to traditional retail, the F&B sector is undergoing technological disruption as well. With foodservice technology like Foodpanda, cutQ and Eatigo growing in popularity, it is imperative to determine if there has been any changes in food consumption patterns, analyse how these forms of technology would impact different types of F&B businesses, and also provide recommendations to the F&B foodservice sector on how they could better adopt digital solutions to acquire a competitive edge. Thus, this paper aims to examine the prevalence and impact of foodservice technology, particularly, foodservice applications within the F&B foodservice sector. All data obtained were collected from surveys personally distributed, email interviews or face-to-face interviews. The results collected are analysed using chi-square tests, T-tests and modelled using logistic regression. After the analysis, this dissertation concludes that a franchise business model and having youths as a target group have a positive association with the probability of integrating food delivery applications. On the other hand, F&B outlets that are priced in the budget range and expensive range show a negative association. Interviews with business owners reveal that foodservice technologies give a competitive advantage and are essential to F&B businesses. However, the effects felt by F&B outlets might differ depending on their market share and branding.