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Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.ijindorg.2005.06.002
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dc.titlePrice structure in two-sided markets: Evidence from the magazine industry
dc.contributor.authorKaiser, U.
dc.contributor.authorWright, J.
dc.date.accessioned2011-05-03T08:08:19Z
dc.date.available2011-05-03T08:08:19Z
dc.date.issued2006
dc.identifier.citationKaiser, U., Wright, J. (2006). Price structure in two-sided markets: Evidence from the magazine industry. International Journal of Industrial Organization 24 (1) : 1-28. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijindorg.2005.06.002
dc.identifier.issn01677187
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/22302
dc.description.abstractWe present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent with the perception that prices for readers are 'subsidized' and that magazines make all their money from advertisers. Consistent with advertisers valuing readers more than readers value advertisements, our results imply that higher demand on the reader side increases ad rates, but that higher demand on the advertising side decreases cover prices. © 2005 Elsevier B.V. All rights reserved.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1016/j.ijindorg.2005.06.002
dc.sourceScopus
dc.subjectAdvertising
dc.subjectMagazine markets
dc.subjectTwo-sided markets
dc.typeArticle
dc.contributor.departmentECONOMICS
dc.description.doi10.1016/j.ijindorg.2005.06.002
dc.description.sourcetitleInternational Journal of Industrial Organization
dc.description.volume24
dc.description.issue1
dc.description.page1-28
dc.description.codenIJIOD
dc.identifier.isiut000234619100001
Appears in Collections:Staff Publications

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