Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/222523
Title: IMPACTS OF NON-COMMERCIAL SPACES ON THE ATTRACTIVENESS OF RETAIL MALLS
Authors: HUANG YIN
Keywords: Real Estate
RE
Tay Kah Poh
2012/2013 RE
Issue Date: 26-Apr-2013
Citation: HUANG YIN (2013-04-26). IMPACTS OF NON-COMMERCIAL SPACES ON THE ATTRACTIVENESS OF RETAIL MALLS. ScholarBank@NUS Repository.
Abstract: With land use development getting denser and more high-rise, vertical or skyrise greenery has been emphasized and promoted by the Singapore authority, to uphold the image of a ‘Garden City’. Vertical or skyrise greenery has been incorporated in different types of properties, namely residential, commercial and industrial. Therefore, it is critical to analyze the impacts of such skyrise greenery on the performance of real estate developments. This research paper examines the impacts of rskyrise greenery, in this case non-commercial spaces, on retail malls. Surveys have been conducted at six retail malls to find out the impacts of non-commercial spaces on the overall attractiveness of the malls. Majority of the respondents indicate that the presence of non-commercial spaces enhances the attractiveness of the malls. Although not being the most critical factors in determining the attractiveness of retail malls, the presence of non-commercial spaces attracts shoppers and encourages longer stay in the malls. Descriptive analysis, One-Way ANOVA, Independent-samples T-Test and Pearson’s Chi-square tests are carried out to analyze the survey results. Test results indicate that there are differences among gender, age and marital status in terms of shoppers’ perception towards non-commercial spaces. Occupation, on the other hand, is found to have no impacts on shoppers’ perception.  
URI: https://scholarbank.nus.edu.sg/handle/10635/222523
Appears in Collections:Bachelor's Theses

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
Huang Yin 2012-2013.pdf1.33 MBAdobe PDF

RESTRICTED

NoneLog In

Page view(s)

12
checked on Sep 22, 2022

Download(s)

6
checked on Sep 22, 2022

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.