A STUDY ON EXPERIENTIAL FACTORS FOR UNDERGROUND SHOPPING MALLS

Abstract

Due to limited land in Singapore, going underground is important. However, there is a psychological barrier that exists; underground spaces are seen as spaces of inadequate comfort. This paper looks at the human centric qualities of the underground spaces. In particular, Shopping malls. Shopping malls are chosen because their successes depend on the experience of their patrons as well as the significance in its high commercial value. Through case studies and a series of surveys, the experiential factors for underground shopping malls are studied to derive a list of characteristics that are important to take note while creating an underground shopping mall.