Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/221672
Title: THE BENEFITS OF ASSET ENHANCEMENTS TO SUBURBAN REIT SHOPPING CENTRES - (CASE STUDY ON : NORTHPOINT SHOPPING CENTRE)
Authors: LEONG CHARN FAI MARCUS
Keywords: Real Estate
Issue Date: 1-Oct-2009
Citation: LEONG CHARN FAI MARCUS (2009-10-01T10:34:45Z). THE BENEFITS OF ASSET ENHANCEMENTS TO SUBURBAN REIT SHOPPING CENTRES - (CASE STUDY ON : NORTHPOINT SHOPPING CENTRE). ScholarBank@NUS Repository.
Abstract: Asset enhancements are becoming a trend in Singapore suburban retail market. There are many on-going and future projects on asset enhancements being carried out. With the current economic downturn, the suburban retail market has been affected by poor retail sales and lack of shoppers' traffic. Many shopping centre developers and management, in order to boost sales and shoppers’ traffic have invested in asset enhancements to increase the attractiveness of suburban reit shopping centres. Shoppers will have a better perception of the newly revamped and enhanced shopping centres. In the United States, asset enhancements of suburban shopping began in the 1990s. Many suburban reit shopping malls in the United States were renovated and expanded to cater to the changing tastes of the American shopper. This paper seeks to investigate the benefits of asset enhancements to Singapore's suburban reit shopping centres. A case study is done on one suburban reit shopping centre, named "Northpoint Shopping Centre". Through a shoppers' survey done at Northpoint Shopping Centre, we will investigate the perceptions of shoppers before and after the asset enhancements of Northpoint Shopping Centre. The results from the survey will show the benefits that asset enhancements will bring.
URI: https://scholarbank.nus.edu.sg/handle/10635/221672
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