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Title: | EVOLUTION OF MARKETING IN TODAY �S REAL ESTATE BUSINESS (INTERNET MARKETING VS TRADITIONAL MARKETING) | Authors: | NG SOK CHENG SERGINA | Keywords: | Real Estate | Issue Date: | 1-Jun-2010 | Citation: | NG SOK CHENG SERGINA (2010-06-01T09:24:52Z). EVOLUTION OF MARKETING IN TODAY �S REAL ESTATE BUSINESS (INTERNET MARKETING VS TRADITIONAL MARKETING). ScholarBank@NUS Repository. | Abstract: | Internet marketing is now becoming a commodity and it is all pervasive. IT hardware, software and services are used in all aspects of life, when we work and relax. It is a vital part of the complete infrastructure of our lives, in our transport, communications and education. Today without professional online marketing, companies may struggle and lose their competitive edge. Technology evolution has changed the marketing style across all trades and industries. Many companies had tapped on internet marketing to expand their business. Technology enhances greater business opportunity and creates awareness which would enable companies to reach out to consumer across the world. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Companies depend on information technology to help them keep up with the rapid and unpredictable changes that are affecting the way they do business globally and in daily communication. In these studies, it relates how companies have repositioned and improved themselves with current technology. Online marketing, being the essential tools of marketing, creates business solutions, formulates and open new market opportunity which benefits business partners and consumers in a long run. The main objective of this dissertation is to examine the performance of the internet as a marketing tool for real estate and real estate services. Results of the performance assessment undertaken in this dissertation have revealed that the marketing real estate and real estate services through internet have been both efficient and effective. Explanation of several internet marketing avenues will be listed and further elaborations will be covered in this study. Surveys were also carried out on the justification of the importance of online marketing in the real estate context. Through the survey findings, internet marketing has been the chosen marketing avenue of many marketers. Internet marketing has evolved greatly since 80s to a new millennium mainly due to globalization. Its invisible influences and evolution has brought marketing to another new hike. | URI: | https://scholarbank.nus.edu.sg/handle/10635/220568 |
Appears in Collections: | Bachelor's Theses |
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