PUBLIC'S AWARENESS LEVEL AND PERCEPTIONS TOWARDS GREEN RESIDENTIAL BUILDINGS

Abstract

Rapid urbanization has resulted in the increase of social need for urban green spaces and sustainable living. Various efforts are being made in line with Singapore’s aims to become a garden city and attain a sustainable built environment. This study aims to examine public’s level of awareness and perception towards green residential developments. In addition, this study seeks to unveil the efforts made by the government to promote sustainable living. To conduct this study, a series of literature reviews related to the research questions were undertaken. Subsequently, a survey questionnaire was drawn out and conducted by way of random sampling. Following that, the responses received were further analyzed using statistical methods such as one-way ANOVA. From the analysis, it was observed that the public has a high level of awareness towards the green efforts made by the government. Although some of the respondents showed skepticism towards green marketing the majority agree that green technologies should be implemented in homes. From the result of one-way ANOVA, it is shown that there are significant differences in responses between different age groups. This may arise from the different educational exposure received by the different age groups. Apart from that, the study shows that most people prioritized affordability and locations as their main concern compared to have green technology. Lastly, it is found that schools are actually a very good platform for raising green awareness.