Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/219363
Title: TENANTS STRUCTURES IN ORCHARD & SUBURBAN SHOPPING DISTRICTS IN SINGAPORE - OBSERVATION & ATTITUDINAL PERSPECTIVES
Authors: TAN SHUE YENG TRACY
Issue Date: 2004
Citation: TAN SHUE YENG TRACY (2004). TENANTS STRUCTURES IN ORCHARD & SUBURBAN SHOPPING DISTRICTS IN SINGAPORE - OBSERVATION & ATTITUDINAL PERSPECTIVES. ScholarBank@NUS Repository.
Abstract: With the decentralization of retailing into the suburban area, it has led to increase in competition between the Orchard and Suburban Shopping Districts. Using sequential mixed method approach involving a qualitative/ quantitative sequence, this study seeks to examine how shoppers perceive both retailing entities. The principal component analysis and the weighted factor rating show that there is a distinction in the image structures notwithstanding that there are some common images between them. These findings have significant implications on retail planning and management of the retail marketing system.
URI: https://scholarbank.nus.edu.sg/handle/10635/219363
Appears in Collections:Bachelor's Theses

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