Miracle Plant Rafflesia Keya (Part A: Confidential Instructions for Lizer Pharmaceuticals)

Abstract

The two-part case presents a fictional scenario for a negotiation exercise. Lizer Pharmaceuticals and Moche Pharma, two leading global pharmaceutical companies, negotiate over a plantation of a prodigy plant with medicinal properties, Rafflesia Keya. The Indonesian Government has decided to open a small part of the forest where Rafflesia Keya is found. In the interest of supporting the development of life-saving drugs, the Indonesian Government has allowed both companies to negotiate with each other and come to a consensus on how to divide the licence to the land.