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|Title:||SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION||Authors:||VIVEK SUNDAR MAGESH||Keywords:||Diffusion, Social Media, BERT, Box Office||Issue Date:||24-Jan-2021||Citation:||VIVEK SUNDAR MAGESH (2021-01-24). SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION. ScholarBank@NUS Repository.||URI:||https://scholarbank.nus.edu.sg/handle/10635/191882|
|Appears in Collections:||Ph.D Theses (Closed)|
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