Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/191882
Title: SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION
Authors: VIVEK SUNDAR MAGESH
Keywords: Diffusion, Social Media, BERT, Box Office
Issue Date: 24-Jan-2021
Citation: VIVEK SUNDAR MAGESH (2021-01-24). SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION. ScholarBank@NUS Repository.
URI: https://scholarbank.nus.edu.sg/handle/10635/191882
Appears in Collections:Ph.D Theses (Closed)

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