Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/171853
DC Field | Value | |
---|---|---|
dc.title | Developing a mediation model for narrative evidence processing based on social cognitive variables and agency-based cultural exemplars. | |
dc.contributor.author | Hong Soo Jung | |
dc.date.accessioned | 2020-08-03T04:03:01Z | |
dc.date.available | 2020-08-03T04:03:01Z | |
dc.date.issued | 2020-07-14 | |
dc.identifier.citation | Hong Soo Jung (2020-07-14). Developing a mediation model for narrative evidence processing based on social cognitive variables and agency-based cultural exemplars.. International Journal of Communication 14 : 3819-3842. ScholarBank@NUS Repository. | |
dc.identifier.issn | 19328036 | |
dc.identifier.uri | https://scholarbank.nus.edu.sg/handle/10635/171853 | |
dc.description.abstract | This study develops three types of agency-based cultural narrative evidence based on a new theoretical model of narrative processing. Using structural equation modeling, several social-cognitive variables’ influence on perceived narrative evidence quality, identification, engagement, and behavioral intentions to communicate family health history was tested. The results suggest the importance of narrative evidence quality, identification, and engagement in linking social-cognitive variables and behavioral intentions. Meanwhile, pairwise comparison tests show that the routes of message processing within the model were moderated by participants’ cultural identity and the condition of cultural narrative evidence. The results suggest that perceived behavioral control may increase the effectiveness of cultural exemplars by enhancing the target audience’s perceptions and processing of the cultural narrative evidence. | |
dc.publisher | University of Southern California, Annenberg School for Communication & Journalism | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.source | Elements | |
dc.subject | Cultural exemplar | |
dc.subject | Narrative evidence | |
dc.subject | Message effect | |
dc.subject | Theory of Planned Behavior | |
dc.subject | Moderated mediation | |
dc.type | Article | |
dc.date.updated | 2020-07-25T11:06:45Z | |
dc.contributor.department | COMMUNICATIONS AND NEW MEDIA | |
dc.description.sourcetitle | International Journal of Communication | |
dc.description.volume | 14 | |
dc.description.page | 3819-3842 | |
dc.description.place | United States | |
dc.published.state | Published | |
Appears in Collections: | Elements Staff Publications |
Show simple item record
Files in This Item:
File | Description | Size | Format | Access Settings | Version | |
---|---|---|---|---|---|---|
21 cultural examplars.pdf | 1.3 MB | Adobe PDF | OPEN | Published | View/Download |
Google ScholarTM
Check
This item is licensed under a Creative Commons License