GLOSSY GIRLS, CALM GIRLS AND GROWN-UP GIRLS: COMPARING THE STYLISTIC PRACTICES OF YOUNG SINGAPOREANS ON INSTAGRAM

Abstract

Based on a collection of 480 posts from Instagram, a photo and video-sharing platform, this thesis examines the difference in online behaviours of two groups of Singaporean female youths, the Xiao Mei Mei (XMM) and the undergraduates (UG). The XMM has emerged as a characterological figure recognisable in Singapore that encompasses multiple, distinct personae. It also distinguishes young female youths, who are perceived to be more immature, from older female youths. This thesis aims to contribute to existing research on language and social media by providing an in-depth comparative analysis of the two groups using the Community of Practice (CoP) framework. To achieve a more holistic understanding, a comparative analysis of core and peripheral members within each group was also carried out.

The results have revealed that the two groups of users exhibited differences in their stylistic practices, which resulted in different stances and personae constructed by them on Instagram. While the XMM users aim to appear cosmopolitan and cool, the UG users construct a more positive and successful image. These findings reflect their shifting concerns and ideals as they progress through different life stages. In addition, greater variation was found within the XMM group, suggesting the existence of two XMM personae: the Glossy Girl and the Calm Girl. The variation within the group arose from users adopting the stylistic practices of each personae to varied extents, depending on the online identities they wish to portray.

This thesis argues, hence, that the online behaviours of the two groups of youth are reflective of their transition through different life stages and the dynamic nature of online behaviours.