CONVENTION INDUSTRY : PAST, PRESENT & FUTURE

Abstract

The humble beginnings of conventions in Singapore has its roots back in the early 1970s when the successful running of a fairly small number of meetings opened up the convention floodgate. Assistance from the Singapore Convention Bureau and industry professionals in the early stage have enabled the market to improve by leaps and bounds since then. That Singapore has finally arrived in the regional and international convention scene came in the form of the UAI ranking survey. Her regular appearance in the world's top ten ranking and its number one standing in Asia is the envy of many. With tourism being a major revenue generator for the economy, convention’s ability to attract high-yield visitors can be exploited further. Therefore, a study on Singapore's strengths and weaknesses from the industry's participants' point of view is called for. The main aim is identify areas for policy formulation to enhance Singapore's position as a convention destination in the next decade. Generally, Singapore's political climate, infrastructural support and geographical location have played and will continue to do so in drawing more conventions. Other aspects such as greater support, financial or otherwise, rendered by the government authorities to private participants in the industry should be encouraged. This is especially with regards to upgrading the existing store of knowledge possessed by the convention organisers to cope with larger and hence more demanding conferences. To tempt conventioneers to lengthen their stay in Singapore or to return for a repeat visit, much has to done. Firstly, there must be sufficient attractions to warrant their stay. Secondly, the injection of life and spirit and a sense of fun in the local places of interest is important if Singapore wants to welcome these visitors again. All in all, Singapore is posed for better things in the future. Mega conventions will come Singapore's way when the Singapore International Convention and Exhibition Centre is completed in 1994. Other forms of upgrading are also being planned or executed in anticipation of the growing convention market. More delightful scenic spots have also been planned to dispel the notion that Singapore is a sterile and boring place. Ultimately, however, it is costs that rule supreme. This is one thing Singapore should take note of.