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Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/160766
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dc.titleServices Marketing People, Technology, Strategy
dc.contributor.authorWIRTZ,JOCHEN
dc.contributor.authorLovelock, Christopher
dc.date.accessioned2019-10-25T00:48:06Z
dc.date.available2019-10-25T00:48:06Z
dc.date.issued2016-03-30
dc.identifier.citationWIRTZ,JOCHEN, Lovelock, Christopher (2016-03-30). Services Marketing People, Technology, Strategy. ScholarBank@NUS Repository.
dc.identifier.isbn1944659013
dc.identifier.isbn9781944659011
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/160766
dc.description.abstractServices Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry ...
dc.publisherWorld Scientific (Us)
dc.sourceElements
dc.subjectCustomer services
dc.typeBook
dc.date.updated2019-10-24T09:30:45Z
dc.contributor.departmentMARKETING
dc.published.statePublished
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