Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/140421
| DC Field | Value | |
|---|---|---|
| dc.title | Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies | |
| dc.contributor.author | Teo, Thompson Sian Hin | |
| dc.contributor.author | Tan, Jek Swan | |
| dc.date.accessioned | 2018-04-19T05:48:18Z | |
| dc.date.available | 2018-04-19T05:48:18Z | |
| dc.date.issued | 2002-02 | |
| dc.identifier.citation | Teo, Thompson Sian Hin, Tan, Jek Swan (2002-02). Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011 : 1-38. ScholarBank@NUS Repository. | |
| dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/140421 | |
| dc.relation.ispartofseries | Research Paper Series; 2002-011 | |
| dc.type | Working Paper/Technical Report | |
| dc.contributor.department | DECISION SCIENCES | |
| dc.description.sourcetitle | Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011 | |
| dc.description.page | 1-38 | |
| Appears in Collections: | Staff Publications Elements | |
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| File | Description | Size | Format | Access Settings | Version | |
|---|---|---|---|---|---|---|
| b23016796.pdf | 3.07 MB | Adobe PDF | OPEN | None | View/Download |
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