Recent advances in understanding and managing consumer word-of-mouth

Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/140359

DC Field	Value
dc.title	Recent advances in understanding and managing consumer word-of-mouth
dc.contributor.author	Chew, Patricia
dc.contributor.author	Wirtz, Jochen
dc.date.accessioned	2018-04-19T04:14:52Z
dc.date.available	2018-04-19T04:14:52Z
dc.date.issued	1999-12
dc.identifier.citation	Chew, Patricia, Wirtz, Jochen (1999-12). Recent advances in understanding and managing consumer word-of-mouth. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-090 : 1-40. ScholarBank@NUS Repository.
dc.identifier.uri	http://scholarbank.nus.edu.sg/handle/10635/140359
dc.relation.ispartofseries	Research Paper Series; 1999-090
dc.type	Working Paper/Technical Report
dc.contributor.department	MARKETING
dc.description.sourcetitle	Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-090
dc.description.page	1-40
Appears in Collections:	Staff Publications Elements

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