Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/140176
| Title: | Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs | Authors: | Tan, Soo Jiuan Lee, Khai Sheang Lim, Guan Hua |
Issue Date: | Sep-1998 | Citation: | Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua (1998-09). Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-050 : 1-18. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 1998-050 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-050 | URI: | http://scholarbank.nus.edu.sg/handle/10635/140176 |
| Appears in Collections: | Staff Publications Elements |
Show full item record
Files in This Item:
| File | Description | Size | Format | Access Settings | Version | |
|---|---|---|---|---|---|---|
| b20473850.pdf | 1.42 MB | Adobe PDF | OPEN | None | View/Download |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.