Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/132474
DC FieldValue
dc.titleMcAunties and McUncles: Older Crew Members in Singapore's Fast Food Industry
dc.contributor.authorPereira, A.A.
dc.date.accessioned2016-12-13T05:32:52Z
dc.date.available2016-12-13T05:32:52Z
dc.date.issued2000
dc.identifier.citationPereira, A.A. (2000). McAunties and McUncles: Older Crew Members in Singapore's Fast Food Industry. Research in the Sociology of Work 9 : 129-145. ScholarBank@NUS Repository.
dc.identifier.issn02772833
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/132474
dc.description.abstractMcDonald's Restaurant's recruitment & management strategies are examined in an attempt to explain the large numbers of older persons employed as McDonald's crew members in Singapore in the 1990s. After using 1997 interview data to examine the marginal status & position of both the crew member & the older person in Singapore, considered is how & why McDonald's had to recruit "McAunties & McUncles." The outcomes of these strategies are explored. It is concluded that a powerful capitalistic enterprise like McDonald's has the resources to maintain its lean & flexible strategy in Singapore, incurring only minor adaptational costs in the process. Also, McDonald's ultimately benefited because it has not just maintained its efficiency, but also, in the Singapore case, earned social prestige from this strategy.
dc.sourceScopus
dc.typeArticle
dc.contributor.departmentSOCIOLOGY
dc.description.sourcetitleResearch in the Sociology of Work
dc.description.volume9
dc.description.page129-145
dc.description.codenRSWOD
dc.identifier.isiutNOT_IN_WOS
Appears in Collections:Staff Publications

Show simple item record
Files in This Item:
There are no files associated with this item.

Page view(s)

57
checked on Jul 19, 2019

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.