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https://scholarbank.nus.edu.sg/handle/10635/132437
| Title: | Mass Media and Language Planning: Singapore's "Speak Mandarin" Campaign | Authors: | Kuo, E.C.Y. | Issue Date: | 1984 | Citation: | Kuo, E.C.Y. (1984). Mass Media and Language Planning: Singapore's "Speak Mandarin" Campaign. Journal of Communication 34 (2) : 24-35. ScholarBank@NUS Repository. | Abstract: | Examined are the roles of government & mass media in promoting the late-1970s campaign to encourage the use of Mandarin among the Chinese-speaking population of Singapore. Participation of broadcast & print media is described. The political decision to promote the use of Mandarin was readily accepted by the media & promoted actively. B. Annesser Murray. | Source Title: | Journal of Communication | URI: | http://scholarbank.nus.edu.sg/handle/10635/132437 | ISSN: | 00219916 |
| Appears in Collections: | Staff Publications |
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