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|Title:||Mass Media and Language Planning: Singapore's "Speak Mandarin" Campaign||Authors:||Kuo, E.C.Y.||Issue Date:||1984||Citation:||Kuo, E.C.Y. (1984). Mass Media and Language Planning: Singapore's "Speak Mandarin" Campaign. Journal of Communication 34 (2) : 24-35. ScholarBank@NUS Repository.||Abstract:||Examined are the roles of government & mass media in promoting the late-1970s campaign to encourage the use of Mandarin among the Chinese-speaking population of Singapore. Participation of broadcast & print media is described. The political decision to promote the use of Mandarin was readily accepted by the media & promoted actively. B. Annesser Murray.||Source Title:||Journal of Communication||URI:||http://scholarbank.nus.edu.sg/handle/10635/132437||ISSN:||00219916|
|Appears in Collections:||Staff Publications|
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