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Title: Mass Media and Language Planning: Singapore's "Speak Mandarin" Campaign
Authors: Kuo, E.C.Y. 
Issue Date: 1984
Citation: Kuo, E.C.Y. (1984). Mass Media and Language Planning: Singapore's "Speak Mandarin" Campaign. Journal of Communication 34 (2) : 24-35. ScholarBank@NUS Repository.
Abstract: Examined are the roles of government & mass media in promoting the late-1970s campaign to encourage the use of Mandarin among the Chinese-speaking population of Singapore. Participation of broadcast & print media is described. The political decision to promote the use of Mandarin was readily accepted by the media & promoted actively. B. Annesser Murray.
Source Title: Journal of Communication
ISSN: 00219916
Appears in Collections:Staff Publications

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