Please use this identifier to cite or link to this item: https://doi.org/10.4018/978-1-60960-037-2.ch006
DC FieldValue
dc.titleThe emerging media exchange in the cultural regionalization of Asia
dc.contributor.authorChung, P.
dc.date.accessioned2016-06-01T10:13:35Z
dc.date.available2016-06-01T10:13:35Z
dc.date.issued2010
dc.identifier.citationChung, P. (2010). The emerging media exchange in the cultural regionalization of Asia. Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics : 80-93. ScholarBank@NUS Repository. https://doi.org/10.4018/978-1-60960-037-2.ch006
dc.identifier.isbn9781609600372
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/124296
dc.description.abstractThis chapter focuses on the emerging media regionalization that takes place in Asia in 2000s. Japan and Hong Kong used to be the dominant cultural exporters commercializing their national media products to the nearby Asian markets. The recent market success of Korean wave and the gradual opening of Chinese market bring media regionalization to a different level. The chapter selects three cases to present the detailed image of cultural standardization in Asia's media regionalization. The first centers on the circulation of media text in television drama, emphasizing on Korean wave and the particular TV series, Boys Over Flowers. The second case discusses Taiwanese popular music and its influence on Mandopop in the Chinese communities. The last case studies the regionalization of online game from China. This case examines the localization of Chinese online game, Westward Journey Online II. Chinese online games initially begin with the imitation of Korean game but later form their national branding based upon a mixture of global and local cultural elements that speak to the largest group of online game consumers in the pan-Asian market. © 2011, IGI Global.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.4018/978-1-60960-037-2.ch006
dc.sourceScopus
dc.typeOthers
dc.contributor.departmentCOMMUNICATIONS AND NEW MEDIA
dc.description.doi10.4018/978-1-60960-037-2.ch006
dc.description.sourcetitleGlobal Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics
dc.description.page80-93
dc.identifier.isiutNOT_IN_WOS
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