Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/122597
| Title: | QUASI-LAB LIFE: THE CONSTRUCTION OF SOCIAL MEDIA KNOWLEDGE | Authors: | SHAMIL ZAINUDDIN | Keywords: | Ethnography, Ethnographer, Ethnographic, STS, Social Media Monitoring, Marketing | Issue Date: | 14-May-2015 | Citation: | SHAMIL ZAINUDDIN (2015-05-14). QUASI-LAB LIFE: THE CONSTRUCTION OF SOCIAL MEDIA KNOWLEDGE. ScholarBank@NUS Repository. | Abstract: | The thesis is an ethnography of the quasi-labs of social media monitoring companies. It aims to explore and and answer questions pertaining to how and what type of knowledge is created about the 'market;, 'brand' and 'consumer' by this new market research tool. | URI: | http://scholarbank.nus.edu.sg/handle/10635/122597 |
| Appears in Collections: | Master's Theses (Open) |
Show full item record
Files in This Item:
| File | Description | Size | Format | Access Settings | Version | |
|---|---|---|---|---|---|---|
| Shamil_Ethnography_Masters.pdf | 3.4 MB | Adobe PDF | OPEN | None | View/Download |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.