Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/122597
| DC Field | Value | |
|---|---|---|
| dc.title | QUASI-LAB LIFE: THE CONSTRUCTION OF SOCIAL MEDIA KNOWLEDGE | |
| dc.contributor.author | SHAMIL ZAINUDDIN | |
| dc.date.accessioned | 2016-02-29T18:01:13Z | |
| dc.date.available | 2016-02-29T18:01:13Z | |
| dc.date.issued | 2015-05-14 | |
| dc.identifier.citation | SHAMIL ZAINUDDIN (2015-05-14). QUASI-LAB LIFE: THE CONSTRUCTION OF SOCIAL MEDIA KNOWLEDGE. ScholarBank@NUS Repository. | |
| dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/122597 | |
| dc.description.abstract | The thesis is an ethnography of the quasi-labs of social media monitoring companies. It aims to explore and and answer questions pertaining to how and what type of knowledge is created about the 'market;, 'brand' and 'consumer' by this new market research tool. | |
| dc.language.iso | en | |
| dc.subject | Ethnography, Ethnographer, Ethnographic, STS, Social Media Monitoring, Marketing | |
| dc.type | Thesis | |
| dc.contributor.department | LEE KUAN YEW SCHOOL OF PUBLIC POLICY | |
| dc.contributor.supervisor | KURTULUS GEMICI | |
| dc.description.degree | Master's | |
| dc.description.degreeconferred | MASTER OF SOCIAL SCIENCES | |
| dc.identifier.isiut | NOT_IN_WOS | |
| Appears in Collections: | Master's Theses (Open) | |
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Files in This Item:
| File | Description | Size | Format | Access Settings | Version | |
|---|---|---|---|---|---|---|
| Shamil_Ethnography_Masters.pdf | 3.4 MB | Adobe PDF | OPEN | None | View/Download |
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