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Yih Hwai Lee

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Profile

Full Name
Yih Hwai Lee
Variants
Lee, Y.H.
 
Main Affiliation
 
Faculty
 
Email
bizleeyh@nus.edu.sg
 

Publications


Refined By:
Date Issued:  [2000 TO 2021]
Date Issued:  [2000 TO 2009]
Subject:  Attitude effects

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Issue DateTitleAuthor(s)
12002Partitioned Pricing in Advertising: Effects on Brand and Retailer AttitudesLee, Y.H. ; Han, C.Y.