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Yih Hwai Lee

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Full Name
Yih Hwai Lee
Variants
Lee, Y.H.
 
Main Affiliation
 
Faculty
 
Email
bizleeyh@nus.edu.sg
 

Publications


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Date Issued:  [2000 TO 2021]
Date Issued:  [2000 TO 2009]
Department:  MARKETING
Date Issued:  2008

Results 1-1 of 1 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
1Jun-2008What's funny and what's not - The moderating role of cultural orientation in ad humorLee, Y.H. ; Lim, E.A.C.