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Yih Hwai Lee

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Full Name
Yih Hwai Lee
Variants
Lee, Y.H.
 
Main Affiliation
 
Faculty
 
Email
bizleeyh@nus.edu.sg
 

Publications


Refined By:
Date Issued:  [2000 TO 2021]
Date Issued:  [2000 TO 2009]
Department:  MARKETING
Author:  Tavassoli, N.T.

Results 1-2 of 2 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
12003The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and EnglishTavassoli, N.T.; Lee, Y.H. 
22004The effect of attribute order on judgment in Chinese and EnglishTavassoli, N.T.; Lee, Y.H.