1. ScholarBank@NUS

Yih Hwai Lee

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Profile

Full Name
Yih Hwai Lee
Variants
Lee, Y.H.
 
Main Affiliation
 
Faculty
 
Email
bizleeyh@nus.edu.sg
 

Publications


Refined By:
Date Issued:  [2000 TO 2021]
Author:  Kum, D.
Date Issued:  2011
Subject:  Advertising

Results 1-1 of 1 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
12011The joint effects of advertising and product trial: A source-monitoring perspectiveKum, D.; Lee, Y.H.