Kum,Doreen

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Full Name

Kum,Doreen

(not current staff)

Variants

Kum, D.

Main Affiliation

MARKETING

Faculty

SCHOOL OF BUSINESS

bizkumd@nus.edu.sg

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	Issue Date	Title	Author(s)
1	Apr-1999	Should a firm with a reputation for outstanding service quality offer a service guarantee	Wirtz, Jochen ; Kum, Doreen ; Lee, Khai Sheang
2	Oct-2000	Determinants of consumer cheating on service guarantees : results from three experimental studies	Wirtz, Jochen ; Kum, Doreen
3	Jul-1999	Designing service guarantees : is full satisfaction the best you can guarantee	Wirtz, Jochen ; Kum, Doreen
4	Jun-1999	Consumer cheating on service guarantees : an experimental study	Wirtz, Jochen ; Kum, Doreen