Surendra Rajiv

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Full Name

Surendra Rajiv

(not current staff)

Variants

Rajiv, S.

Main Affiliation

MARKETING

Faculty

SCHOOL OF BUSINESS

bizsr@nus.edu.sg

Refined By:

Department: MARKETING

Results 1-6 of 6 (Search time: 0.006 seconds).

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	Issue Date	Title	Author(s)
1	2004	A comment on: "Revisiting dynamic duopoly with consumer switching costs"	Anderson, E.T.; Kumar, N.; Rajiv, S.
2	2006	Absorptive capacity in high-technology markets: The competitive advantage of the haves	Narasimhan, O.; Rajiv, S. ; Dutta, S.
3	2005	Conceptualizing and measuring capabilities: Methodology and empirical application	Dutta, S.; Narasimhan, O.; Rajiv, S.
4	Sep-2008	Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment	Rajiv, Surendra ; Mukherji, Prokriti; Dutta, Shantanu
5	2003	Price uncertainty and consumer search: A structural model of consideration set formation	Mehta, N.; Rajiv, S. ; Srinivasan, K.
6	Sep-2008	Risk-A version and dynamic brand choice	Rajiv, Surendra ; Prakhya, Srinivas; Srinivasan, Kannan