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https://scholarbank.nus.edu.sg/handle/10635/140641
Title: | Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment | Authors: | Rajiv, Surendra Mukherji, Prokriti Dutta, Shantanu |
Issue Date: | Sep-2008 | Citation: | Rajiv, Surendra, Mukherji, Prokriti, Dutta, Shantanu (2008-09). Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008 : 1-41. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 2008-008 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008 | URI: | http://scholarbank.nus.edu.sg/handle/10635/140641 |
Appears in Collections: | Staff Publications Elements |
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