Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/80230
Title: | Message tailoring backfires when initial attitudes are incongruent with message position | Authors: | See, Ya Hui Michelle Valenti, G. Ho, Y.Y. Angeline |
Issue Date: | 2012 | Citation: | See, Ya Hui Michelle,Valenti, G.,Ho, Y.Y. Angeline (2012). Message tailoring backfires when initial attitudes are incongruent with message position. Association for Psychological Science (APS) 24th Annual Convention, Chicago, Illinois. ScholarBank@NUS Repository. | Source Title: | Association for Psychological Science (APS) 24th Annual Convention, Chicago, Illinois | URI: | http://scholarbank.nus.edu.sg/handle/10635/80230 |
Appears in Collections: | Staff Publications |
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