Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/78868
Title: When message tailoring backfires: The role of initial attitudes in affect–cognition matching
Authors: See, Ya Hui Michelle 
Valenti, Greta
Ho, Angeline Y. Y.
Tan, Michelle S. Q.
Issue Date: Oct-2013
Publisher: Wiley-Blackwell
Citation: See, Ya Hui Michelle, Valenti, Greta, Ho, Angeline Y. Y., Tan, Michelle S. Q. (2013-10). When message tailoring backfires: The role of initial attitudes in affect–cognition matching. European Journal of Social Psychology 43 (6) : 570-584. ScholarBank@NUS Repository.
Source Title: European Journal of Social Psychology
URI: http://scholarbank.nus.edu.sg/handle/10635/78868
ISSN: 00462772
10990992
Appears in Collections:Staff Publications

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