Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/78342
Title: Self-disclosure on online social networks: Motives, context feature, and media capabilities
Authors: Yang, L.
Tan, B.C.Y. 
Keywords: Anonymity
Media capabilities
Motives
Online social networks
Self-disclosure
Issue Date: 2012
Citation: Yang, L.,Tan, B.C.Y. (2012). Self-disclosure on online social networks: Motives, context feature, and media capabilities. International Conference on Information Systems, ICIS 2012 5 : 4112-4122. ScholarBank@NUS Repository.
Abstract: On online social networks (OSNs) such as Facebook and Twitter, the massive selfdisclosure has attracted the attention of both academic researchers and marketers. Despite of the impressive scope of this phenomenon, few studies have systematically studies why people self disclose so much on OSNs; let alone what context feature or media capabilities within OSNs will influence people's voluntary self-disclosure behavior. In this study, we propose a theory-grounded model to better understand people's self-disclosure behavior on OSNs. Three leading motives (i.e., relationship development, social validation, and self-expression) are identified. In addition, we carefully investigate the moderating effects of the specific online social network context feature (i.e., anonymity) and media capabilities (i.e., reprocessability, symbol sets) on the relationships between the three motives and self-disclosure behavior. Thereby, this provides theoretical contributions for online human behavior research and practical implications for OSNs providers, policymakers and OSNs participants.
Source Title: International Conference on Information Systems, ICIS 2012
URI: http://scholarbank.nus.edu.sg/handle/10635/78342
ISBN: 9781627486040
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

49
checked on Nov 16, 2018

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.