An empirical study of designing simplicity for mobile application interaction

Abstract

Both researchers and practitioners are dramatically interested in examining how to design mobile application to retain users. Given the increasing attention on mobile applications, this paper proposed a research model to investigate two IT artifacts (i.e., icon-representation, location-awareness) of simplicity design from a design science perspective. And drawing from environmental psychology, this study aimed to explore how the simplicity design influences user's cognitive and affective appraisals toward mobile application behavior intention. To test our research model, a mobile application (namely Magri) has been developed for farmers to manage pest issues in their agriculture works. A pilot study has been conducted to initially verify our proposed hypotheses. Several interesting findings have been found and the majority of our predictions are supported. As a piece of research-in-progress work, we need to further improve our work. © (2013) by the AIS/ICIS Administrative Office All rights reserved.