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|Title:||An empirical study of information contribution to online feedback systems: A motivation perspective|
|Keywords:||Economic rewarding mechanism|
Online feedback system
|Source:||Tong, Y., Wang, X., Tan, C.-H., Teo, H.-H. (2013). An empirical study of information contribution to online feedback systems: A motivation perspective. Information and Management 50 (7) : 562-570. ScholarBank@NUS Repository. https://doi.org/10.1016/j.im.2013.02.009|
|Abstract:||Online feedback systems (OFSs) are increasingly available on online shopping websites; they allow consumers to post their ratings and consumption reviews for products. We employed motivation theory and a goal attainment perspective to model a set of motivating and inhibiting factors that could influence a consumer's intention to contribute to an OFS. Our experiment, which involved 168 university students, showed that a consumer's intention to contribute product reviews is influenced by perceived satisfaction gained in helping other consumers, perceived satisfaction gained in influencing the merchant, perceived probability of enhancing self-image, and perceived executional costs. In addition, the presence of an economic rewarding mechanism was found to promote a contribution when a consumer's perceived probability of enhancing self-image was relatively high or when perceived cognitive cost was relatively low. Implications of our findings are discussed. © 2013 Elsevier B.V.|
|Source Title:||Information and Management|
|Appears in Collections:||Staff Publications|
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