Please use this identifier to cite or link to this item: https://doi.org/10.1177/0973258613512571
Title: A Study on Youth Online Impulsive Purchase: The Relationship between Individual Difference, Shopping Environment, Emotion Response and Purchase
Authors: Lin, J.
Chuan, C.H. 
Keywords: emotional response
impulsive purchase
Individual difference
shopping environment
Issue Date: Jul-2013
Citation: Lin, J., Chuan, C.H. (2013-07). A Study on Youth Online Impulsive Purchase: The Relationship between Individual Difference, Shopping Environment, Emotion Response and Purchase. Journal of Creative Communications 8 (2-3) : 209-229. ScholarBank@NUS Repository. https://doi.org/10.1177/0973258613512571
Abstract: This article examines how variables including individual difference, shopping environment and emotional response affect impulsive purchase and subsequently actual purchase. We operationalized impulse buying tendency to measure individual difference, pleasure to measure emotional response, three constructs-including information quality, perceived trust and usage of interactive features-to measure shopping environment, urge to buy impulsively to measure impulsive purchase, and intention to purchase to measure actual purchase. To examine the proposed hypotheses, a survey of 115 undergraduate students was conducted. The results show that website's information quality and customer's usage of interactive features can affect their impulsive purchase behaviour. This finding contributes towards the understanding of impulsive e-shopping and also suggests useful implications for practice and research. © 2013 Mudra Institute of Communications.
Source Title: Journal of Creative Communications
URI: http://scholarbank.nus.edu.sg/handle/10635/77806
ISSN: 09732586
DOI: 10.1177/0973258613512571
Appears in Collections:Staff Publications

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