Please use this identifier to cite or link to this item:
|Title:||The impact of technological learning on NPD outcomes: The moderating effect of project complexity|
Kah Hin, C.
New product development
|Citation:||Ignatius, J., Leen, J.Y.A., Ramayah, T., Kah Hin, C., Jantan, M. (2012-07). The impact of technological learning on NPD outcomes: The moderating effect of project complexity. Technovation 32 (7-8) : 452-463. ScholarBank@NUS Repository. https://doi.org/10.1016/j.technovation.2012.03.003|
|Abstract:||The innovative status of an emerging market is largely attributed to the technological learning maturity of its finest multinational companies (MNCs). This study uses the information processing perspective to investigate the impact of inter-/intra-functional technological learning (knowledge acquisition, information distribution, information interpretation and organizational memory) of 105 project teams on new product development (NPD) outcomes (project success, development speed and product entry timeliness) across nine MNCs. Of the four technological learning dimensions, only organizational memory did not possess a direct relationship with any NPD outcome dimensions. This study further contrasts the above impact across varying levels of project complexity. Information interpretation and organizational memory contribute to project success for low complexity projects. Conversely, for high complexity projects, development speed is contingent on organizational memory. © 2012 Elsevier Ltd. All rights reserved.|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Sep 21, 2018
WEB OF SCIENCETM
checked on Sep 11, 2018
checked on Sep 7, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.