Please use this identifier to cite or link to this item:
|Title:||National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand|
New product development
|Citation:||Garrett, T.C., Buisson, D.H., Yap, C.M. (2006-04). National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand. Industrial Marketing Management 35 (3) : 293-307. ScholarBank@NUS Repository. https://doi.org/10.1016/j.indmarman.2005.09.007|
|Abstract:||The integration of R&D and marketing in new product development (NPD) is an important contributor to NPD performance. Of the mechanisms developed to aid functional integration, many have been developed in western cultural environments and may not have applicability in other national cultural settings. Using a sample of NPD workgroup personnel in New Zealand (NZ), the western cultural environment, and Singapore, quantitative and qualitative data have been used to measure national culture and determine the applicability of different organization integration mechanisms. Results show key differences between the two samples, indicating a link between formalization, centralization, role flexibility and interfunctional climate mechanisms with the Hofstede dimensions of Power Distance, Masculinity and Uncertainty Avoidance of national culture. Managerial implications are that national cultural values and settings of the respondents are important when determining best integration mechanisms. © 2006 Elsevier Inc. All rights reserved.|
|Source Title:||Industrial Marketing Management|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Oct 18, 2018
WEB OF SCIENCETM
checked on Oct 10, 2018
checked on Oct 6, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.