Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.indmarman.2005.09.007
Title: National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
Authors: Garrett, T.C.
Buisson, D.H.
Yap, C.M. 
Keywords: Integration
Integration mechanisms
National culture
New product development
Issue Date: Apr-2006
Source: Garrett, T.C., Buisson, D.H., Yap, C.M. (2006-04). National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand. Industrial Marketing Management 35 (3) : 293-307. ScholarBank@NUS Repository. https://doi.org/10.1016/j.indmarman.2005.09.007
Abstract: The integration of R&D and marketing in new product development (NPD) is an important contributor to NPD performance. Of the mechanisms developed to aid functional integration, many have been developed in western cultural environments and may not have applicability in other national cultural settings. Using a sample of NPD workgroup personnel in New Zealand (NZ), the western cultural environment, and Singapore, quantitative and qualitative data have been used to measure national culture and determine the applicability of different organization integration mechanisms. Results show key differences between the two samples, indicating a link between formalization, centralization, role flexibility and interfunctional climate mechanisms with the Hofstede dimensions of Power Distance, Masculinity and Uncertainty Avoidance of national culture. Managerial implications are that national cultural values and settings of the respondents are important when determining best integration mechanisms. © 2006 Elsevier Inc. All rights reserved.
Source Title: Industrial Marketing Management
URI: http://scholarbank.nus.edu.sg/handle/10635/63200
ISSN: 00198501
DOI: 10.1016/j.indmarman.2005.09.007
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