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|Title:||The Glocalization of U.S. sports in South Korea|
|Citation:||Cho, Y. (2009-06). The Glocalization of U.S. sports in South Korea. Sociology of Sport Journal 26 (2) : 320-334. ScholarBank@NUS Repository.|
|Abstract:||This study uses the lens of glocalization (Robertson, 1995) to explore how the expansion of U.S. sports in South Korea since the late 1990s influences the de/reconstitution of the national among local sports fans. I specifically look at how the impact of global sports such as Major League Baseball transforms structures of the national among Korean sports fans. I conclude that the term individuated nationalism best explains the ways that fans rationalize national fandom of Major League Baseball in terms of their personal tastes. © 2009 Human Kinetics, Inc.|
|Source Title:||Sociology of Sport Journal|
|Appears in Collections:||Staff Publications|
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