Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/53221
Title: The Glocalization of U.S. sports in South Korea
Authors: Cho, Y. 
Issue Date: Jun-2009
Source: Cho, Y. (2009-06). The Glocalization of U.S. sports in South Korea. Sociology of Sport Journal 26 (2) : 320-334. ScholarBank@NUS Repository.
Abstract: This study uses the lens of glocalization (Robertson, 1995) to explore how the expansion of U.S. sports in South Korea since the late 1990s influences the de/reconstitution of the national among local sports fans. I specifically look at how the impact of global sports such as Major League Baseball transforms structures of the national among Korean sports fans. I conclude that the term individuated nationalism best explains the ways that fans rationalize national fandom of Major League Baseball in terms of their personal tastes. © 2009 Human Kinetics, Inc.
Source Title: Sociology of Sport Journal
URI: http://scholarbank.nus.edu.sg/handle/10635/53221
ISSN: 07411235
Appears in Collections:Staff Publications

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