Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.pubrev.2012.02.001
Title: Beautifully Imperfect: Using Facebook to change a population's attitudes toward marriage
Authors: Lee, S.T. 
Keywords: Content analysis
Dialogic communication
Facebook
Focus groups
Government campaign
Singapore
Social media
Issue Date: Sep-2012
Source: Lee, S.T. (2012-09). Beautifully Imperfect: Using Facebook to change a population's attitudes toward marriage. Public Relations Review 38 (3) : 515-517. ScholarBank@NUS Repository. https://doi.org/10.1016/j.pubrev.2012.02.001
Abstract: This study uses focus groups and content analysis to understand the dialogic efficacy of Facebook as a platform for a government-initiated public communication campaign to promote marriage in efforts to reverse low birth rates in Singapore. The findings suggest a weak use of dialogic strategies by the campaign organizers who use Facebook as a channel for one-way communication with little realization of the social networking site's dialogic potential. © 2012 Elsevier Inc.
Source Title: Public Relations Review
URI: http://scholarbank.nus.edu.sg/handle/10635/52036
ISSN: 03638111
DOI: 10.1016/j.pubrev.2012.02.001
Appears in Collections:Staff Publications

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