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|Title:||Beautifully Imperfect: Using Facebook to change a population's attitudes toward marriage|
|Source:||Lee, S.T. (2012-09). Beautifully Imperfect: Using Facebook to change a population's attitudes toward marriage. Public Relations Review 38 (3) : 515-517. ScholarBank@NUS Repository. https://doi.org/10.1016/j.pubrev.2012.02.001|
|Abstract:||This study uses focus groups and content analysis to understand the dialogic efficacy of Facebook as a platform for a government-initiated public communication campaign to promote marriage in efforts to reverse low birth rates in Singapore. The findings suggest a weak use of dialogic strategies by the campaign organizers who use Facebook as a channel for one-way communication with little realization of the social networking site's dialogic potential. © 2012 Elsevier Inc.|
|Source Title:||Public Relations Review|
|Appears in Collections:||Staff Publications|
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